Why marketers should embrace Augmented Reality in 2020

Many progressive marketers have started exploring and using Augmented Reality (AR) in their communication strategies. This highly engaging and effective technology is now coming into its own for marketers and customers alike.

We all now carry a very capable AR device in our pockets in the form of a mobile phone and the avenues that AR can be delivered to our phones is increasing. AR apps are now commonplace, as well as Snapchat or Facebook filters, even YouTube is getting involved. Web AR experiences can even be viewed using a phone’s web browser negating the need for an app to be downloaded at all.

Well-developed AR content is highly engaging and very simply to use, no longer a realm for early adopters. Accordingly, successful marketers need to be experienced with this new visual language as we see the unerring shift to Augmented Reality as the default platform over the next ten years.

Finally, AR is far from ubiquitous today, meaning the opportunity for memorable and unique brand experiences that will have a lasting impact well beyond an interaction. 

Augmented Reality is a rapidly evolving technology offering endless creative possibilities for innovative marketers and your brand will be perceived as technologically progressive by association.  

More here: https://www.page2.com.au/augmented-reality-development

 Page 2 offers Augmented Reality consultancy and content creation services to Australian businesses. They can be contacted on 0415 420 521 or info@page2.com.au