VisitAR in the news!
In our line of business we occasionally get asked to work on a project that’s really worthwhile. Jeremy’s Cake is one of those. It was originally created as an illustrated children’s book developed for Allergy & Anaphylaxis Australia, Australia’s only national support organisation (registered charity) dedicated to helping individuals and carers alike in managing allergy and the risk of anaphylaxis.
A look at the 360 VR LiquiMoly hot lap with John Bowe around Bathurst at the Bathurst 12 Hour in the Safe-T-Stop Lamborghini.
The Chaos Game is a gamified cybersecurity experience, based on the continuous challenges and threats faced in defending a typical corporate computer network. Players are handed a suite of tools, and asked to defend their network from a variety of threats - with an ever-increasing difficulty curve.
Many people tried out the Virtual Hot Lap experience at the Liqui-Moly Technical Training Night. Participants sat in the actual car next to virtual driver Josh Muggleton as he piloted the car on what ended up being a very eventful lap at World Time Attack 2017. Sitting in the same car that set that lap, Volksmuller's race prepped Golf GTI, added a new level of immersion.
We at Page 2 were thrilled when RaboDirect (Rabobank) chose us to develop their first mainstream Augmented Reality app here in Australia. Rabo have a history of thinking outside the box, and the fact that they are a food and agri bank with a powerful and far reaching message when it comes to food supply, wastage and sustainability meant we actually felt good doing the job.
Working closely with Rabo, Page 2 developed the script and storyboard, and then progressed onto 3D modelling and animation. The result was a fun, engaging and interactive story that plays out on the table right in front of you using a bank note (AU, NZ, Euro) or campaign flyer for tracking.
Page 2 regularly has produced live webinars for Dragonology, an online user community of Nuance’s Dragon speech recognition software. Of great benefit to Nuance, live webinars provide a forum where people can learn how to better use the software and ask live questions to the presenter.
What is VR, or 360 video for that matter and did someone mention AR? There’s a lot of abbreviations being thrown around when it comes to Virtual Reality. In this short video we’ll show you the differences and possible uses of 360 video, Virtual Reality and Mixed or Augmented Reality.
But if you prefer to read here’s the run down in text:
Commonly mistaken as VR, 360 video is basically video that wraps around your head giving you an immersive 360 degree view from a fixed point. You can view it using your phone, or better still by using a headset. It’s great for immersing your audience into a story or situation.
VR (Virtual Reality) ramps up the immersion and lets you move around and interact with objects in a 3D environment. It’s great for trade shows, events and one to one sales consultations.
Mixed Reality, or Augmented reality (AR), lets you use a device like a tablet or AR Headset (like the Microsoft Hololens) to project graphics on to your view of real life. We see this as being great for visual design projects and extending your software applications into real life.
That’s 360, VR and AR simply put.
Page 2 have had a successful working relationship with Rabobank since 2012, during which we have covered and produced much of the video content from the Rabobank Global Farmers Master Class program. Accordingly, Rabobank felt confident in approaching Page 2 to produce an immersive 360 movie to be screened at their Farm 2 Fork conference, held on Cockatoo Island, Sydney.
While virtual and mixed reality are definitely new kids on the block when it comes to use by Australian corporates, organisations such as Page 2 have been preparing for the wave for quite some time. Enter the Page 2 Realities Lab!
We've been testing some time-lapse cameras overnight for an up and coming job. The camera in question can record up to 3 months at time!
We'll share the video with you once it's done.
Time-lapse is a great way to show the progression of a construction project over a number of months. Once complete it is a great promotional piece to add to a case study on your website. Most importantly giving customers a sense of security in your process through social proof.